by Cameron | May 8, 2017 | bad marketing, marketing strategy
Labor’s Australians First ad is a classic example of what can happen when you create a campaign without having a strategy behind it. The strategy would have asked important questions, like: Who is our target audience? What message do we want to communicate? What...
by Cameron | Oct 25, 2016 | marketing strategy
Every piece of marketing you produce should reinforce your brand values – from the design choices to the selection of messaging and copy, each element should reinforce the brand values in the mind of the customer. Most business either disregard brand values as being...
by Cameron | Oct 22, 2016 | great marketing ideas, marketing strategy
Lately one of the first things we’ve been getting our new clients to do is to write their manifesto. What’s that? It’s somewhere in between a vision statement and customer promise and it’s a quick way to help us determine what your unique value...
by Cameron | Sep 7, 2016 | brand design, business strategy, creative thinking, design, direct marketing, marketing strategy
Cutting Edge is a boutique gym in Milton that caters for people who want to train one-on-one with a personal trainer in privacy. While thinking about their marketing strategy, we concluded that their unique value proposition is they are “a private gym for...
by Cameron | Jul 6, 2016 | content marketing, marketing strategy
We’ve always told clients that advertising is what you do when you don’t have any better ideas. It’s slightly facetious, but we do know that the data says that advertising is becoming less and less effective as a channel. And this guy seems to agree...
by Cameron | Jun 1, 2016 | brand design, creative thinking, logo design, marketing strategy, online strategy
We recently finished part two of an engagement for Enable Advisory, a consulting firm in the mining industry and we’re very happy with the results. More importantly, so are they! After writing a marketing strategy for Enable late last year, we started work on...
