by Cameron | Oct 16, 2018 | business strategy
Why do we feature images of monuments across our site? It’s more than just aesthetics. It’s a lesson and a reminder. How much marketing do you think Paris needs to do to get tourists to visit the Arc de Triomphe? How much does Rome need to do to get people...
by Cameron | Aug 23, 2018 | great marketing ideas, marketing strategy
I’m always talking to marketing clients about the need to condense the unique value proposition of their business down to “three words and a picture”, because that’s about all the time you have to communicate your message in a piece of...
by Cameron | May 2, 2018 | creative thinking
Useful for those of us that work on creative pursuits. Coincidentally I’m currently re-reading HENRY & JUNE. I’m also working on coming up with a new name for a client’s business. Reading up on Jay Jurisich’s ZinZin approach for additional...
by Cameron | Mar 8, 2014 | marketing strategy
I had some cleaning to do around the house this morning and went looking for a new marketing podcast to listen to. I stumbled across the Beers, Blokes & Business Podcast which sounded intriguing (good branding) and started listening to a recent episode about...