by Cameron | Apr 11, 2019 | brand design, creative thinking, great marketing ideas, marketing strategy
Our clients know how much I like a good tagline. A tagline should be 3-5 words and should convey a sense of your purpose, your mission and how you are going to make your customer’s life better. We spend a huge amount of time trying to get these right. I just...
by Cameron | May 2, 2018 | creative thinking
Useful for those of us that work on creative pursuits. Coincidentally I’m currently re-reading HENRY & JUNE. I’m also working on coming up with a new name for a client’s business. Reading up on Jay Jurisich’s ZinZin approach for additional...
by Cameron | Mar 13, 2018 | creative thinking, marketing strategy
We encourage clients to think about business cards as marketing artifacts, not just a throwaway piece of cheap cardboard. When you hand out your business card to someone, what do you want them to do with it when they get back to the office? They will usually do one of...
by Cameron | Feb 28, 2018 | creative thinking, great marketing ideas
My mate (?) Mark Pesce, Australian futurist, journalist, entrepreneur, inventor and all-round amusing fellow, has launched the world’s first Cryptocurrency “Professional Attention Token”. WTF is that, I hear you ask? GOOD QUESTION. According to Mark:...
by Cameron | Nov 4, 2016 | brand design, creative thinking, great marketing ideas
Apple’s most famous slogan, Think Different. People sometimes ask why it doesn’t say “think differently”. The official version is that “Jobs insisted that he wanted ‘different’ to be used as a noun, as in ‘think...
by Cameron | Nov 1, 2016 | content marketing, creative thinking, design, great marketing ideas
I popped into the Campos cafe in Newstead this morning for a quick piccolo after meeting a new client and was immediately struck by some of their marketing. I love these faux Monopoly cards! They really grabbed my attention, I wanted to read each one, and now I want...
