We Never Sleep

We Never Sleep

I’m always talking to marketing clients about trying to condense their value proposition down to three words and a picture – something that can communicate your value proposition in three seconds. And last night I discovered one of the best examples of...

Touch The Mony

When ASX-listed Touchcorp approached us late in 2015 and said they needed help developing a name and a brand for their soon-to-be-launched payment service, we jumped at the chance. We were aiming at communicating the brand values of simplicity, transparency and...
The Value Of A Brand

The Value Of A Brand

You’ve probably heard that Playboy is going to stop putting nude women in its magazine. Yes, the Internet has destroyed the print porn business. But the real reason is their logo. “Playboy’s logo showing a rabbit head wearing a bow tie is one of the most...

Our New Business Cards

Our new cards are lasercut on maple. Our new logo aka “el capitan” was designed by our creative director, Scott Wiegand. We love it because it says a lot about our brand – we’re unusual, we take on the difficult challenges, we make marketing...