by Cameron | Feb 20, 2017 | content marketing, great marketing ideas, internet marketing, online strategy, podcast production
We recently produced a podcast series for UrbisPro, a company that offers a complete range of property search information services to property planning professionals. The podcast, “The Field Book”, was conceived as a podcast about surveyors for surveyors....
by Cameron | Jun 1, 2016 | brand design, creative thinking, logo design, marketing strategy, online strategy
We recently finished part two of an engagement for Enable Advisory, a consulting firm in the mining industry and we’re very happy with the results. More importantly, so are they! After writing a marketing strategy for Enable late last year, we started work on...
by Cameron | May 19, 2016 | internet marketing, online strategy
This interesting benchmark study from 2014 seems to confirm what we’ve seen ourselves over the years – using online ads to keep your brand in front of people who have visited your site or called your call centre or office (aka ‘remarketing’)...
by Cameron | Aug 2, 2014 | internet marketing, marketing strategy, online strategy
As internet marketing consultants, we often talk to a lot of business owners who are still trying to work out how to market their business using Google, Facebook, Pinterest, Twitter, etc. For example, I spoke to a young guy this week who has an online store and a high...
by Cameron | Sep 12, 2013 | online strategy, social
What are the ingredients of a great social media post? I recently did an interview with Michael MacArthur, Director of Qld Data & Fibre Industries, for our book on Australian marketing. QDFI are specialists in the fibre-optic and data communications industry....
by Cameron | Mar 5, 2013 | marketing strategy, online strategy
Here’s a clever approach to getting your message out. Take a celebrity (Matt Damon), add satire and a serious message and you’ve got yourself some marketing gold. Even without the celebrity, I think this would work. If you can make us laugh while slipping...
