by Cameron | Apr 15, 2019 | great marketing ideas, logo design
I’m always talking to marketing clients about trying to condense their value proposition down to three words and a picture – something that can communicate your value proposition in three seconds. And last night I discovered one of the best examples of...
by Cameron | Apr 11, 2019 | brand design, creative thinking, great marketing ideas, marketing strategy
Our clients know how much I like a good tagline. A tagline should be 3-5 words and should convey a sense of your purpose, your mission and how you are going to make your customer’s life better. We spend a huge amount of time trying to get these right. I just...
by Cameron | Oct 31, 2018 | bad marketing, great marketing ideas, marketing strategy
For some unknown reason, when inexperienced people start thinking about sales and marketing, they lapse into a weird kind of mental state. Instead of thinking about the activity as “the beginnings of a relationship”, they think of it as “my chance to...
by Cameron | Aug 23, 2018 | great marketing ideas, marketing strategy
I’m always talking to marketing clients about the need to condense the unique value proposition of their business down to “three words and a picture”, because that’s about all the time you have to communicate your message in a piece of...
by Cameron | Feb 28, 2018 | creative thinking, great marketing ideas
My mate (?) Mark Pesce, Australian futurist, journalist, entrepreneur, inventor and all-round amusing fellow, has launched the world’s first Cryptocurrency “Professional Attention Token”. WTF is that, I hear you ask? GOOD QUESTION. According to Mark:...
by Cameron | Feb 20, 2017 | content marketing, great marketing ideas, internet marketing, online strategy, podcast production
We recently produced a podcast series for UrbisPro, a company that offers a complete range of property search information services to property planning professionals. The podcast, “The Field Book”, was conceived as a podcast about surveyors for surveyors....
