by Cameron | Oct 31, 2018 | bad marketing, great marketing ideas, marketing strategy
For some unknown reason, when inexperienced people start thinking about sales and marketing, they lapse into a weird kind of mental state. Instead of thinking about the activity as “the beginnings of a relationship”, they think of it as “my chance to...
by Cameron | Nov 28, 2017 | bad marketing, marketing strategy
I took one of my interns out to a meeting yesterday and afterwards we got talking about the most common marketing mistakes businesses make. I’d have to say that over the years, the most common mistake I’ve noticed is that people fail to appreciate just how...
by Cameron | Sep 14, 2017 | bad marketing, brand design
It doesn’t mean much to us in Australia, but the lesson is still relevant. U.S. start-up Bodega launched yesterday to “internet outrage” (according to the LA Times) and obviously didn’t do the right market research before coming up with their...
by Cameron | May 8, 2017 | bad marketing, marketing strategy
Labor’s Australians First ad is a classic example of what can happen when you create a campaign without having a strategy behind it. The strategy would have asked important questions, like: Who is our target audience? What message do we want to communicate? What...
by Cameron | Mar 6, 2017 | bad marketing
We’ve spent the last five years telling clients that most marketing sucks because very little thought or strategy goes into it. Whenever we say this in front of a marketing audience, of course, we get booed. So it’s nice to see someone else say it. And not...
by Cameron | Nov 24, 2015 | bad marketing
As this video shows, if you say something with enough confidence, it sounds believable.
