by Cameron | Apr 15, 2019 | great marketing ideas, logo design
I’m always talking to marketing clients about trying to condense their value proposition down to three words and a picture – something that can communicate your value proposition in three seconds. And last night I discovered one of the best examples of...
by Cameron | Apr 11, 2019 | brand design, creative thinking, great marketing ideas, marketing strategy
Our clients know how much I like a good tagline. A tagline should be 3-5 words and should convey a sense of your purpose, your mission and how you are going to make your customer’s life better. We spend a huge amount of time trying to get these right. I just...
by Cameron | Jan 29, 2019 | digital marketing, internet marketing, marketing strategy
According to Ellen Pao (former CEO of Reddit, and investment partner at VC firm Kleiner Perkins) and others, a lot of internet stats we see reported are fake. It’s not just people making up stats – it’s that the stats themselves are often...
by Cameron | Nov 6, 2018 | social
At least they are on Twitter. I was always taught *not* to criticise your competition. I guess the difference here is that everyone knows it’s all in good fun. Who did it first? Burger King or Wendy’s? If you have a friendly rivalry with one of your...
by Cameron | Oct 31, 2018 | bad marketing, great marketing ideas, marketing strategy
For some unknown reason, when inexperienced people start thinking about sales and marketing, they lapse into a weird kind of mental state. Instead of thinking about the activity as “the beginnings of a relationship”, they think of it as “my chance to...
by Cameron | Oct 16, 2018 | business strategy
Why do we feature images of monuments across our site? It’s more than just aesthetics. It’s a lesson and a reminder. How much marketing do you think Paris needs to do to get tourists to visit the Arc de Triomphe? How much does Rome need to do to get people...
