by Cameron | Jul 13, 2017 | content marketing, marketing strategy
I hate clickbait more than anyone and I rarely click on it. The very fact that a “news” site is using a clickbait title is enough for me to know I don’t want to read whatever they have to say. THAT SAID… this is an interesting study that we can...
by Cameron | Feb 20, 2017 | content marketing, great marketing ideas, internet marketing, online strategy, podcast production
We recently produced a podcast series for UrbisPro, a company that offers a complete range of property search information services to property planning professionals. The podcast, “The Field Book”, was conceived as a podcast about surveyors for surveyors....
by Cameron | Nov 1, 2016 | content marketing, creative thinking, design, great marketing ideas
I popped into the Campos cafe in Newstead this morning for a quick piccolo after meeting a new client and was immediately struck by some of their marketing. I love these faux Monopoly cards! They really grabbed my attention, I wanted to read each one, and now I want...
by Cameron | Jul 6, 2016 | content marketing, marketing strategy
We’ve always told clients that advertising is what you do when you don’t have any better ideas. It’s slightly facetious, but we do know that the data says that advertising is becoming less and less effective as a channel. And this guy seems to agree...
by Cameron | Dec 1, 2015 | content marketing, video
Here’s the second video we produced recently for our client Mobicon Systems, who make a machine that moves shipping containers, a lower-cost solution than the usual reach stacker. While the first video was designed as a quick overview with some customer...
by Cameron | Sep 17, 2015 | content marketing
Do you want to get the print media to write about your business? While advertising in print media has a declining value proposition, it still often has a place in the marketing mix. We don’t recommend relying on it to drive brand awareness or leads, but...
