by Cameron | Oct 16, 2018 | business strategy
Why do we feature images of monuments across our site? It’s more than just aesthetics. It’s a lesson and a reminder. How much marketing do you think Paris needs to do to get tourists to visit the Arc de Triomphe? How much does Rome need to do to get people...
by Cameron | Mar 7, 2018 | business strategy, marketing strategy
News is that Brisbane’s Doughnut Time is closing half its stores and hasn’t paid its employees in weeks. I admire Damian Griffiths’ style but did he really do any market research on whether or not people wanted to pay $8 for a doughnut? I’m a...
by Cameron | Jun 12, 2017 | business strategy, net promoter scores
Help me make sense of this. According to a recent Roy Morgan survey, Big Four bank customer satisfaction is high – unless you look at their Net Promoter Scores, which are all in the toilet. How does that make any sense? If I won’t recommend you to a...
by Cameron | Sep 7, 2016 | brand design, business strategy, creative thinking, design, direct marketing, marketing strategy
Cutting Edge is a boutique gym in Milton that caters for people who want to train one-on-one with a personal trainer in privacy. While thinking about their marketing strategy, we concluded that their unique value proposition is they are “a private gym for...
by Cameron | Jun 3, 2014 | business strategy, coffee, marketing strategy
SBS: Why Starbucks just can’t crack the Australian market I’d be fascinated to know what Starbucks executives tell themselves about why they failed to penetrate the Oz market. There’s a book in there somewhere. I remember telling American business...
by Cameron | May 3, 2013 | business strategy
As my friends know all too well, I have a bit of an obsession with Napoleon (the Bonaparte, not the Dynamite). This obsession has served me well – I met my beautiful wife at a Napoleon conference in his home town of Ajaccio, Corsica. These days I tend to think...
