by Cameron | May 16, 2016 | creative thinking, marketing strategy, video
“To me, marketing is about values. This is a very complicated world, it’s a noisy world. And so we have to be really clear about what we want them to know about us.” When Steve Jobs returned to Apple in 1997, they were nearly bankrupt. He had to...
by Cameron | Feb 16, 2016 | marketing strategy
I know this post is going to frighten some corporate types, but that’s okay. Look here’s the thing about marketing. It’s supposed to get people excited. Its purpose isn’t to close the deal. That’s what sales people are for. So why are you...
by Cameron | Oct 27, 2015 | creative thinking, marketing strategy
The biggest challenge with direct marketing is developing assets that the customer will actually a) open and b) read. We all know that 99% of DM assets probably either go straight into the bin without being opened, or get opened, scanned in one second, and then thrown...
by Cameron | Oct 20, 2015 | marketing strategy
Some wisdom from Seth Godin via gapingvoid. Hope might be a tactic, and it’s certainly important to have (if you don’t have hope, it might be time to shut the doors), but too often we meet clients who are basing the future of their business on the hope...
by Cameron | Oct 1, 2015 | marketing strategy, old media
Do people still read magazines? I doubt it. Some newsagents are even ditching them from their shelves altogether. The top 125 U.S. magazines experienced a newsstand sales decline of 11.4 percent in the first six months of 2015. THE FIRST SIX MONTHS! And yet the...
by Cameron | Jun 14, 2015 | design, marketing strategy
When someone lands on your website or opens your direct mail asset, you have about three seconds to capture their attention – we call it the 3SR (three second rule). But here’s the thing – how much can you read in three seconds? Not much at all. A...
