by Cameron | Feb 1, 2017 | direct marketing
I’ve written about this before (and here) but it’s worth repeating. If you’re a business who markets to other businesses, and your list of highest priority customers is less than a few thousand, one of your best marketing tactics is going to be...
by Cameron | Sep 7, 2016 | brand design, business strategy, creative thinking, design, direct marketing, marketing strategy
Cutting Edge is a boutique gym in Milton that caters for people who want to train one-on-one with a personal trainer in privacy. While thinking about their marketing strategy, we concluded that their unique value proposition is they are “a private gym for...
by Cameron | Mar 9, 2016 | direct marketing, great marketing ideas
The challenges we face when designing a piece of direct marketing (aka “the asset”), whether it’s digital or print, is to achieve the following set of objectives. A. The asset will get to the person and not get intercepted by a gatekeeper. B. The...
