by Cameron | Apr 11, 2019 | brand design, creative thinking, great marketing ideas, marketing strategy
Our clients know how much I like a good tagline. A tagline should be 3-5 words and should convey a sense of your purpose, your mission and how you are going to make your customer’s life better. We spend a huge amount of time trying to get these right. I just...
by Cameron | Sep 14, 2017 | bad marketing, brand design
It doesn’t mean much to us in Australia, but the lesson is still relevant. U.S. start-up Bodega launched yesterday to “internet outrage” (according to the LA Times) and obviously didn’t do the right market research before coming up with their...
by Cameron | Nov 4, 2016 | brand design, creative thinking, great marketing ideas
Apple’s most famous slogan, Think Different. People sometimes ask why it doesn’t say “think differently”. The official version is that “Jobs insisted that he wanted ‘different’ to be used as a noun, as in ‘think...
by Cameron | Sep 7, 2016 | brand design, business strategy, creative thinking, design, direct marketing, marketing strategy
Cutting Edge is a boutique gym in Milton that caters for people who want to train one-on-one with a personal trainer in privacy. While thinking about their marketing strategy, we concluded that their unique value proposition is they are “a private gym for...
by Cameron | Jun 1, 2016 | brand design, creative thinking, logo design, marketing strategy, online strategy
We recently finished part two of an engagement for Enable Advisory, a consulting firm in the mining industry and we’re very happy with the results. More importantly, so are they! After writing a marketing strategy for Enable late last year, we started work on...
by Cameron | Feb 23, 2016 | brand design, creative thinking, design, great marketing ideas
Infamous hacker Adrian Lamo posted photos of the business cards of fellow hacker Kevin Mitnick and Apple co-founder Steve Wozniak on Quora recently. I particularly like Mitnick’s. A business card can be more than just a transmission of your phone number....
