by Cameron | Jan 2, 2018 | marketing strategy
Okay this study might be a few years old, but do you think things have changed for the better since 2014? It’s not just me then – here is objective evidence (via a Net Promoter Score study) that customer service in most industries is terrible. Just a...
by Cameron | Nov 28, 2017 | bad marketing, marketing strategy
I took one of my interns out to a meeting yesterday and afterwards we got talking about the most common marketing mistakes businesses make. I’d have to say that over the years, the most common mistake I’ve noticed is that people fail to appreciate just how...
by Cameron | Jul 13, 2017 | content marketing, marketing strategy
I hate clickbait more than anyone and I rarely click on it. The very fact that a “news” site is using a clickbait title is enough for me to know I don’t want to read whatever they have to say. THAT SAID… this is an interesting study that we can...
by Cameron | Jun 22, 2017 | marketing strategy
My mate Jim, who runs an SEO firm in Melbourne, posted this image to Facebook today. It’s from Google Trends, showing the decline in searches for Yellow Pages over the last decade. So should you buy an ad in Yellow Pages? It depends, of course, on the answers to...
by Cameron | Jun 10, 2017 | marketing strategy
It’s natural to want to talk about your product or service. But as I was recently explaining to someone, nobody cares about your product or service. They really don’t. What they care about is what your product/service will DO for them. So why not talk...
by Cameron | May 17, 2017 | marketing agency brisbane, marketing strategy
Imagine an intelligent camera that can look at a construction zone and deliver 8,400 measurements and tens of thousands of observations every day. Imagine public stakeholders can access all of them via the web portal and key people regularly access it 24 hours a day...
