by Cameron | Feb 4, 2013 | online strategy
I had to take our car in for a service today and we used a mechanic we’d never used before. This particular business had been pre-sold to us a few months ago when a girl knocked on our door and sold us a coupon that offered a discount on a future service. It...
by Cameron | Oct 11, 2012 | online retail, online strategy
I remember when many of us thought the net would put Australia Post out of business. Well… we were half right. They just announced their results and their “regulated mail business” losses widened to $148 million in 2011/12. Who sends letters anymore?...
by Cameron | Sep 20, 2012 | online strategy, social
Mark and I were talking with some guys this morning about what makes a good Facebook strategy and he told us about one company that really gets it – The Corcoran Group, a NY real estate firm. They aren’t selling their real estate services with every post....
by Cameron | Aug 21, 2012 | online strategy
Wondering how important SEO is as a traffic driver in 2012? Here’s a good presentation by Rand Fishkin, CEO of SEOmoz, and Dharmesh Shah, CTO of HubSpot. The State of SEO and Internet Marketing in 2012 from HubSpot All-in-one Marketing Software View the webinar...
by Cameron | Aug 15, 2012 | online strategy, social
How do you market a city using social media? ACT tourism has launched their “500 Humans” campaign where they will be paying for accommodation, food and activities for 500 Aussies who will get a free holiday in Canberra – all the winners need to do is...
by Cameron | Jul 25, 2012 | online strategy, social
A message from BuzzFeed’s CEO, Jonah Peretti: A couple years ago, we were trying unsuccessfully to sell social advertising to a market that only wanted to buy banners but things have changed dramatically since then. Now many agencies and brands are refusing to buy...
