This interesting benchmark study from 2014 seems to confirm what we’ve seen ourselves over the years – using online ads to keep your brand in front of people who have visited your site or called your call centre or office (aka ‘remarketing‘) drives significant ROI. They may not have been ready to buy when they first investigated your brand, but if you keep it in front of them in a respectful way, your chances of converting them jump significantly.

Check out these quotes.

  • “Starting remarketing efforts to send online ads to callers and visitors, which have generated 1,000% ROI so far.”
  • “Contact center remarketing is the real deal and can generate significant ROI based on getting callers and browsers to re-engage the company for a second chance to purchase.”