by Cameron | Jan 29, 2019 | digital marketing, internet marketing, marketing strategy
According to Ellen Pao (former CEO of Reddit, and investment partner at VC firm Kleiner Perkins) and others, a lot of internet stats we see reported are fake. It’s not just people making up stats – it’s that the stats themselves are often...
by Cameron | Apr 11, 2017 | internet marketing, Web Design, Web Development
We launched another new website today – Shandonvale Station. Shandonvale is a working outback station based out in central Queensland that is opening itself up as a unique luxury accommodation destination. I was invited up there by owner Deon Stent-Smith a month...
by Cameron | Mar 8, 2017 | internet marketing, Web Design, Web Development
Today we launched a new website for Bellevue Dorpers. Based out past Toowoomba, Bellevue are a family-run business who breed award-winning dorper sheep. They sell their genetically-superior ewes and rams to sheep farmers for breeding. The design is based on the 2016...
by Cameron | Feb 20, 2017 | content marketing, great marketing ideas, internet marketing, online strategy, podcast production
We recently produced a podcast series for UrbisPro, a company that offers a complete range of property search information services to property planning professionals. The podcast, “The Field Book”, was conceived as a podcast about surveyors for surveyors....
by Cameron | May 19, 2016 | internet marketing, online strategy
This interesting benchmark study from 2014 seems to confirm what we’ve seen ourselves over the years – using online ads to keep your brand in front of people who have visited your site or called your call centre or office (aka ‘remarketing’)...
by Cameron | Jan 8, 2015 | internet marketing, marketing strategy
Many businesses have experimented with podcasts as a marketing channel but few manage to find a large enough audience to provide an ROI on their effort. Let me share with you a few tips I have learned over the last ten years of podcasting that have repeatedly worked...
