by Cameron | Nov 6, 2018 | social
At least they are on Twitter. I was always taught *not* to criticise your competition. I guess the difference here is that everyone knows it’s all in good fun. Who did it first? Burger King or Wendy’s? If you have a friendly rivalry with one of your...
by Cameron | Oct 15, 2018 | SEO, social
Most of our clients are constantly struggling to improve their SEO. Mostly because it requires constant effort that most people don’t feel like they have time for. And they often aren’t really comfortable writing lots of content. They might be able to push...
by Cameron | Oct 10, 2018 | marketing strategy, social
This is a common problem I see businesses making all the time. They put time and energy into social media without really having a clear objective for why they are doing it. They’ll say “we’re putting out one Instagram post a day”. Great, I say....
by Cameron | Apr 20, 2018 | social
When you want to get your customers to like your Facebook page, be like Kara and Danny at DannyBoys! Make it easy (with a QR code and instructions) and provide an incentive. Their sandwiches and soups are great too. Author: Cameron Reilly of Motherlode (Marketing...
by Cameron | Jun 30, 2015 | social
What should you do if someone with 11,000 followers, who isn’t even a customer, complains loudly about you on Twitter? You’ve probably got three options: 1. Ignore them and hope they will go away and no-one was reading Twitter at the time. 2. Give them a...
by Cameron | Jul 21, 2014 | creative thinking, marketing strategy, social
A common topic of discussion we have with clients is why people share certain kinds of content. When you are thinking about making a video or any other kind of marketing asset, and you hope that your customers will share it with their social networks, you need to...
