by Cameron | Nov 4, 2016 | brand design, creative thinking, great marketing ideas
Apple’s most famous slogan, Think Different. People sometimes ask why it doesn’t say “think differently”. The official version is that “Jobs insisted that he wanted ‘different’ to be used as a noun, as in ‘think...
by Cameron | Nov 1, 2016 | content marketing, creative thinking, design, great marketing ideas
I popped into the Campos cafe in Newstead this morning for a quick piccolo after meeting a new client and was immediately struck by some of their marketing. I love these faux Monopoly cards! They really grabbed my attention, I wanted to read each one, and now I want...
by Cameron | Oct 22, 2016 | great marketing ideas, marketing strategy
Lately one of the first things we’ve been getting our new clients to do is to write their manifesto. What’s that? It’s somewhere in between a vision statement and customer promise and it’s a quick way to help us determine what your unique value...
by Cameron | Mar 9, 2016 | direct marketing, great marketing ideas
The challenges we face when designing a piece of direct marketing (aka “the asset”), whether it’s digital or print, is to achieve the following set of objectives. A. The asset will get to the person and not get intercepted by a gatekeeper. B. The...
by Cameron | Feb 23, 2016 | brand design, creative thinking, design, great marketing ideas
Infamous hacker Adrian Lamo posted photos of the business cards of fellow hacker Kevin Mitnick and Apple co-founder Steve Wozniak on Quora recently. I particularly like Mitnick’s. A business card can be more than just a transmission of your phone number....
by Cameron | Feb 18, 2016 | great marketing ideas
If you haven’t seen this clip yet, watch it and tell me you don’t want to see the film. A great example of how to sell the sizzle and not the steak. Customers need to know how they will feel when they use your product. How many times have we had clients...
