by Cameron | Oct 11, 2016 | creative thinking, design
A year ago we were asked by the lovely Curtis family at Bellevue Dorper to help them design a full page advertisement to promote their upcoming sheep auction. We came up with the tagline “Upgrade Your Ram” and it went down very well. This year they asked...
by Cameron | Sep 7, 2016 | brand design, business strategy, creative thinking, design, direct marketing, marketing strategy
Cutting Edge is a boutique gym in Milton that caters for people who want to train one-on-one with a personal trainer in privacy. While thinking about their marketing strategy, we concluded that their unique value proposition is they are “a private gym for...
by Cameron | Jul 6, 2016 | content marketing, marketing strategy
We’ve always told clients that advertising is what you do when you don’t have any better ideas. It’s slightly facetious, but we do know that the data says that advertising is becoming less and less effective as a channel. And this guy seems to agree...
by Cameron | Jun 1, 2016 | brand design, creative thinking, logo design, marketing strategy, online strategy
We recently finished part two of an engagement for Enable Advisory, a consulting firm in the mining industry and we’re very happy with the results. More importantly, so are they! After writing a marketing strategy for Enable late last year, we started work on...
by Cameron | May 19, 2016 | internet marketing, online strategy
This interesting benchmark study from 2014 seems to confirm what we’ve seen ourselves over the years – using online ads to keep your brand in front of people who have visited your site or called your call centre or office (aka ‘remarketing’)...
