by Cameron | Jul 6, 2016 | content marketing, marketing strategy
We’ve always told clients that advertising is what you do when you don’t have any better ideas. It’s slightly facetious, but we do know that the data says that advertising is becoming less and less effective as a channel. And this guy seems to agree...
by Cameron | Jun 1, 2016 | brand design, creative thinking, logo design, marketing strategy, online strategy
We recently finished part two of an engagement for Enable Advisory, a consulting firm in the mining industry and we’re very happy with the results. More importantly, so are they! After writing a marketing strategy for Enable late last year, we started work on...
by Cameron | May 19, 2016 | internet marketing, online strategy
This interesting benchmark study from 2014 seems to confirm what we’ve seen ourselves over the years – using online ads to keep your brand in front of people who have visited your site or called your call centre or office (aka ‘remarketing’)...
by Cameron | May 16, 2016 | creative thinking, marketing strategy, video
“To me, marketing is about values. This is a very complicated world, it’s a noisy world. And so we have to be really clear about what we want them to know about us.” When Steve Jobs returned to Apple in 1997, they were nearly bankrupt. He had to...
by Cameron | Mar 9, 2016 | direct marketing, great marketing ideas
The challenges we face when designing a piece of direct marketing (aka “the asset”), whether it’s digital or print, is to achieve the following set of objectives. A. The asset will get to the person and not get intercepted by a gatekeeper. B. The...
by Cameron | Feb 23, 2016 | brand design, creative thinking, design, great marketing ideas
Infamous hacker Adrian Lamo posted photos of the business cards of fellow hacker Kevin Mitnick and Apple co-founder Steve Wozniak on Quora recently. I particularly like Mitnick’s. A business card can be more than just a transmission of your phone number....
