by Cameron | Oct 11, 2016 | creative thinking, design
A year ago we were asked by the lovely Curtis family at Bellevue Dorper to help them design a full page advertisement to promote their upcoming sheep auction. We came up with the tagline “Upgrade Your Ram” and it went down very well. This year they asked...
by Cameron | Sep 7, 2016 | brand design, business strategy, creative thinking, design, direct marketing, marketing strategy
Cutting Edge is a boutique gym in Milton that caters for people who want to train one-on-one with a personal trainer in privacy. While thinking about their marketing strategy, we concluded that their unique value proposition is they are “a private gym for...
by Cameron | Jun 1, 2016 | brand design, creative thinking, logo design, marketing strategy, online strategy
We recently finished part two of an engagement for Enable Advisory, a consulting firm in the mining industry and we’re very happy with the results. More importantly, so are they! After writing a marketing strategy for Enable late last year, we started work on...
by Cameron | May 16, 2016 | creative thinking, marketing strategy, video
“To me, marketing is about values. This is a very complicated world, it’s a noisy world. And so we have to be really clear about what we want them to know about us.” When Steve Jobs returned to Apple in 1997, they were nearly bankrupt. He had to...
by Cameron | Feb 23, 2016 | brand design, creative thinking, design, great marketing ideas
Infamous hacker Adrian Lamo posted photos of the business cards of fellow hacker Kevin Mitnick and Apple co-founder Steve Wozniak on Quora recently. I particularly like Mitnick’s. A business card can be more than just a transmission of your phone number....
by Cameron | Oct 27, 2015 | creative thinking, marketing strategy
The biggest challenge with direct marketing is developing assets that the customer will actually a) open and b) read. We all know that 99% of DM assets probably either go straight into the bin without being opened, or get opened, scanned in one second, and then thrown...
