by Cameron | Jun 18, 2015 | content marketing
CMI has a great post on how to calculate the ROI on your content marketing. In essence, it works like this: 1. Use Google Analytics to track the increase in organic visits to your site that result from your content marketing. 2. Use Google Keyword Planner Tool to find...
by Cameron | Jun 16, 2015 | content marketing, Testimonials
The folks at Heritage Finance called us a couple of weeks ago with an urgent request – write an advertorial! They had purchased some space in Australian Bus magazine at the last minute and needed to get some copy to them within 24 hours. I have found that the...
by Cameron | Mar 17, 2015 | content marketing
One of the buzzwords in marketing at the moment is “content marketing” which is the art of creating original content that your market wants to read, watch or listen to (as opposed to most corporate newsletters which are never opened because they are...
