by Cameron | Feb 4, 2016 | brand design, design, logo design
When ASX-listed Touchcorp approached us late in 2015 and said they needed help developing a name and a brand for their soon-to-be-launched payment service, we jumped at the chance. We were aiming at communicating the brand values of simplicity, transparency and...
by Cameron | Dec 1, 2015 | content marketing, video
Here’s the second video we produced recently for our client Mobicon Systems, who make a machine that moves shipping containers, a lower-cost solution than the usual reach stacker. While the first video was designed as a quick overview with some customer...
by Cameron | Nov 24, 2015 | bad marketing
As this video shows, if you say something with enough confidence, it sounds believable.
by Cameron | Oct 27, 2015 | creative thinking, marketing strategy
The biggest challenge with direct marketing is developing assets that the customer will actually a) open and b) read. We all know that 99% of DM assets probably either go straight into the bin without being opened, or get opened, scanned in one second, and then thrown...
by Cameron | Oct 21, 2015 | logo design
You’ve probably heard that Playboy is going to stop putting nude women in its magazine. Yes, the Internet has destroyed the print porn business. But the real reason is their logo. “Playboy’s logo showing a rabbit head wearing a bow tie is one of the most...
