by Cameron | Feb 18, 2016 | great marketing ideas
If you haven’t seen this clip yet, watch it and tell me you don’t want to see the film. A great example of how to sell the sizzle and not the steak. Customers need to know how they will feel when they use your product. How many times have we had clients...
by Cameron | Feb 16, 2016 | marketing strategy
I know this post is going to frighten some corporate types, but that’s okay. Look here’s the thing about marketing. It’s supposed to get people excited. Its purpose isn’t to close the deal. That’s what sales people are for. So why are you...
by Cameron | Feb 4, 2016 | brand design, design, logo design
When ASX-listed Touchcorp approached us late in 2015 and said they needed help developing a name and a brand for their soon-to-be-launched payment service, we jumped at the chance. We were aiming at communicating the brand values of simplicity, transparency and...
by Cameron | Dec 1, 2015 | content marketing, video
Here’s the second video we produced recently for our client Mobicon Systems, who make a machine that moves shipping containers, a lower-cost solution than the usual reach stacker. While the first video was designed as a quick overview with some customer...
by Cameron | Nov 24, 2015 | bad marketing
As this video shows, if you say something with enough confidence, it sounds believable.
by Cameron | Oct 27, 2015 | creative thinking, marketing strategy
The biggest challenge with direct marketing is developing assets that the customer will actually a) open and b) read. We all know that 99% of DM assets probably either go straight into the bin without being opened, or get opened, scanned in one second, and then thrown...
