by Cameron | Nov 1, 2016 | content marketing, creative thinking, design, great marketing ideas
I popped into the Campos cafe in Newstead this morning for a quick piccolo after meeting a new client and was immediately struck by some of their marketing. I love these faux Monopoly cards! They really grabbed my attention, I wanted to read each one, and now I want...
by Cameron | Oct 31, 2016 | video
Not enough businesses are using video on their websites and, as a result, they are missing out on some great marketing opportunities. When we are evaluating a client’s website, the absence of video content is something that always stands out immediately. If you...
by Cameron | Oct 25, 2016 | marketing strategy
Every piece of marketing you produce should reinforce your brand values – from the design choices to the selection of messaging and copy, each element should reinforce the brand values in the mind of the customer. Most business either disregard brand values as being...
by Cameron | Oct 22, 2016 | great marketing ideas, marketing strategy
Lately one of the first things we’ve been getting our new clients to do is to write their manifesto. What’s that? It’s somewhere in between a vision statement and customer promise and it’s a quick way to help us determine what your unique value...
by Cameron | Oct 11, 2016 | creative thinking, design
A year ago we were asked by the lovely Curtis family at Bellevue Dorper to help them design a full page advertisement to promote their upcoming sheep auction. We came up with the tagline “Upgrade Your Ram” and it went down very well. This year they asked...
by Cameron | Sep 7, 2016 | brand design, business strategy, creative thinking, design, direct marketing, marketing strategy
Cutting Edge is a boutique gym in Milton that caters for people who want to train one-on-one with a personal trainer in privacy. While thinking about their marketing strategy, we concluded that their unique value proposition is they are “a private gym for...
