by Cameron | Oct 21, 2015 | logo design
You’ve probably heard that Playboy is going to stop putting nude women in its magazine. Yes, the Internet has destroyed the print porn business. But the real reason is their logo. “Playboy’s logo showing a rabbit head wearing a bow tie is one of the most...
by Cameron | Oct 20, 2015 | marketing strategy
Some wisdom from Seth Godin via gapingvoid. Hope might be a tactic, and it’s certainly important to have (if you don’t have hope, it might be time to shut the doors), but too often we meet clients who are basing the future of their business on the hope...
by Cameron | Oct 16, 2015 | Testimonials, video
Not enough businesses are using video as a marketing tool. People don’t have time to read long blurbs about your product or service – but they might watch 20 seconds of a video. Here is a customer testimonial video we recently produced for our client Mobicon Systems....
by Cameron | Oct 1, 2015 | marketing strategy, old media
Do people still read magazines? I doubt it. Some newsagents are even ditching them from their shelves altogether. The top 125 U.S. magazines experienced a newsstand sales decline of 11.4 percent in the first six months of 2015. THE FIRST SIX MONTHS! And yet the...
by Cameron | Sep 17, 2015 | content marketing
Do you want to get the print media to write about your business? While advertising in print media has a declining value proposition, it still often has a place in the marketing mix. We don’t recommend relying on it to drive brand awareness or leads, but...
by Cameron | Jul 15, 2015 | design, logo design
Our new cards are lasercut on maple. Our new logo aka “el capitan” was designed by our creative director, Scott Wiegand. We love it because it says a lot about our brand – we’re unusual, we take on the difficult challenges, we make marketing...
