by Cameron | Oct 1, 2015 | marketing strategy, old media
Do people still read magazines? I doubt it. Some newsagents are even ditching them from their shelves altogether. The top 125 U.S. magazines experienced a newsstand sales decline of 11.4 percent in the first six months of 2015. THE FIRST SIX MONTHS! And yet the...
by Cameron | Aug 1, 2012 | old media
Hollywood Reporter has this story on a massive lawsuit against Nielsen. In a 194-page lawsuit filed in New York court late last week, NDTV accuses Nielsen of violating the Foreign Corrupt Practices Act by manipulating viewership data in favor of channels that are...