by Cameron | Sep 30, 2013 | social
Some good advice from Gabby Leibovich, co-founder of online group buying site CatchOfTheDay, about how to use Facebook. While ASX 200 companies are setting up Facebook pages, most don’t understand how to properly engage with customers. At any one time, CatchOfTheDay...
by Cameron | Sep 12, 2013 | online strategy, social
What are the ingredients of a great social media post? I recently did an interview with Michael MacArthur, Director of Qld Data & Fibre Industries, for our book on Australian marketing. QDFI are specialists in the fibre-optic and data communications industry....
by Cameron | Aug 26, 2013 | marketing strategy, social
What is “content marketing”? By Cameron Reilly It’s simply the creation and sharing of content that you believe will be useful to your customers. You work hard to make that content interesting and useful enough that your customers will find it...
by Cameron | Jun 12, 2013 | social
If you ever find yourself saying “oh the Internet is just full of cat pictures” or “Twitter is just full of people talking about what they had for lunch” or “Facebook is cluttered with crap” – then I have news for you. The...
by Cameron | May 13, 2013 | crisis control, social
Catherine Deveny wrote a column about the abuse she has recently received after criticising ANZAC Day. Apparently she was booked into The Grand Hotel in Mildura while she was in that town to deliver a speech. The hotel decided to cancel her booking because they...
by Cameron | Sep 20, 2012 | online strategy, social
Mark and I were talking with some guys this morning about what makes a good Facebook strategy and he told us about one company that really gets it – The Corcoran Group, a NY real estate firm. They aren’t selling their real estate services with every post....
