by Cameron | Jul 29, 2014 | marketing strategy, podcast
Thinking about developing a mobile app for your business? What are the biggest mistakes businesses make when developing a mobile app? How can you make your mobile app sticky? My guest on this episode of the Motherlode Marketing Podcast. Brendt Sheen, CEO of...
by Cameron | Jul 21, 2014 | creative thinking, marketing strategy, social
A common topic of discussion we have with clients is why people share certain kinds of content. When you are thinking about making a video or any other kind of marketing asset, and you hope that your customers will share it with their social networks, you need to...
by Cameron | Jul 9, 2014 | crisis control, marketing strategy
Everything you’re about to hear is true – only the names have been changed to protect the innocent. Last night I got a DM from a guy I know asking if I was still in the business of “online reputation management”. I replied that...
by Cameron | Jun 3, 2014 | business strategy, coffee, marketing strategy
SBS: Why Starbucks just can’t crack the Australian market I’d be fascinated to know what Starbucks executives tell themselves about why they failed to penetrate the Oz market. There’s a book in there somewhere. I remember telling American business...
by Cameron | May 30, 2014 | marketing strategy
Moo.com are offering free shipping if you sign up for their email newsletter. Sure – why not? How many customers do you have subscribed to your email newsletter? What could you offer customers to entice them to subscribe? Learn from The Godfather...
by Cameron | Mar 31, 2014 | marketing strategy, podcast
It’s 2014! Why aren’t people using more video and audio on their sites? We have incredible tools – iPhones, etc – for producing high quality and inexpensive multimedia content – but 99% of businesses aren’t using them. On this...
