by Cameron | Jul 9, 2014 | crisis control, marketing strategy
Everything you’re about to hear is true – only the names have been changed to protect the innocent. Last night I got a DM from a guy I know asking if I was still in the business of “online reputation management”. I replied that...
by Cameron | Jun 21, 2013 | creative thinking, crisis control, marketing strategy
Here’s the marketing challenge of the day – what would you do if the founder of your company, who left the company 15 years ago, made a hilarious, viral video that dissed the company? Check out the brilliant work of John McAfee: by Cameron...
by Cameron | May 13, 2013 | crisis control, social
Catherine Deveny wrote a column about the abuse she has recently received after criticising ANZAC Day. Apparently she was booked into The Grand Hotel in Mildura while she was in that town to deliver a speech. The hotel decided to cancel her booking because they...
by Cameron | Jul 24, 2012 | crisis control
What should you do if someone attacks your brand with a fake blog that makes fun of your brand messaging? Spoof sites are becoming a popular trend and every PR professional should be crafting a response for their clients in case they end up on the wrong end of one....
