by Cameron | Nov 28, 2017 | bad marketing, marketing strategy
I took one of my interns out to a meeting yesterday and afterwards we got talking about the most common marketing mistakes businesses make. I’d have to say that over the years, the most common mistake I’ve noticed is that people fail to appreciate just how...
by Cameron | Sep 14, 2017 | bad marketing, brand design
It doesn’t mean much to us in Australia, but the lesson is still relevant. U.S. start-up Bodega launched yesterday to “internet outrage” (according to the LA Times) and obviously didn’t do the right market research before coming up with their...
by Cameron | Jul 13, 2017 | content marketing, marketing strategy
I hate clickbait more than anyone and I rarely click on it. The very fact that a “news” site is using a clickbait title is enough for me to know I don’t want to read whatever they have to say. THAT SAID… this is an interesting study that we can...
by Cameron | Jun 22, 2017 | marketing strategy
My mate Jim, who runs an SEO firm in Melbourne, posted this image to Facebook today. It’s from Google Trends, showing the decline in searches for Yellow Pages over the last decade. So should you buy an ad in Yellow Pages? It depends, of course, on the answers to...
by Cameron | Jun 12, 2017 | business strategy, net promoter scores
Help me make sense of this. According to a recent Roy Morgan survey, Big Four bank customer satisfaction is high – unless you look at their Net Promoter Scores, which are all in the toilet. How does that make any sense? If I won’t recommend you to a...
