by Cameron | Mar 17, 2015 | content marketing
One of the buzzwords in marketing at the moment is “content marketing” which is the art of creating original content that your market wants to read, watch or listen to (as opposed to most corporate newsletters which are never opened because they are...
by Cameron | Mar 16, 2015 | creative thinking, design
We did some design work recently for Southern Cross Enterprises, a brand new startup. The brief was to design something they could take into a meeting with a new supplier or client that introduced the business. The solution was a single-page A4 and a presentation...
by Cameron | Feb 9, 2015 | podcast
Have you ever wondered how to make your brand stand out from the crowd? My guest on this episode has done that with his business. When Joshua Withers launched his marriage celebrant business, Married By Josh, he needed to work out how to dominate the space. And he...
by Cameron | Jan 8, 2015 | internet marketing, marketing strategy
Many businesses have experimented with podcasts as a marketing channel but few manage to find a large enough audience to provide an ROI on their effort. Let me share with you a few tips I have learned over the last ten years of podcasting that have repeatedly worked...
by Cameron | Aug 26, 2014 | marketing strategy, podcast
Steve Sammartino (or just @sammartino for those in the know) is one of my favourite people. Not just because he is a financial mastermind, but also because he’s a visionary marketer. He was the founder of the startup “Rentoid”, has a successful Start...
