One of the buzzwords in marketing at the moment is “content marketing” which is the art of creating original content that your market wants to read, watch or listen to (as opposed to most corporate newsletters which are never opened because they are boring).
At Motherlode we believe the best way to truly understand content marketing is to MAKE CONTENT.
Here’s one piece of content we produce: The Life Of Caesar podcast. It’s a deep dive into the history of Julius Caesar and the end of the Roman Republic. To make sure it is entertaining, we tell some jokes, play some pop songs and include the occasional rant about modern politics.
We must be doing something right because the show just celebrated ONE MILLION DOWNLOADS (which translates roughly as one million listens).
