by Cameron | May 16, 2016 | creative thinking, marketing strategy, video
“To me, marketing is about values. This is a very complicated world, it’s a noisy world. And so we have to be really clear about what we want them to know about us.” When Steve Jobs returned to Apple in 1997, they were nearly bankrupt. He had to...
by Cameron | Mar 9, 2016 | direct marketing, great marketing ideas
The challenges we face when designing a piece of direct marketing (aka “the asset”), whether it’s digital or print, is to achieve the following set of objectives. A. The asset will get to the person and not get intercepted by a gatekeeper. B. The...
by Cameron | Feb 23, 2016 | brand design, creative thinking, design, great marketing ideas
Infamous hacker Adrian Lamo posted photos of the business cards of fellow hacker Kevin Mitnick and Apple co-founder Steve Wozniak on Quora recently. I particularly like Mitnick’s. A business card can be more than just a transmission of your phone number....
by Cameron | Feb 18, 2016 | great marketing ideas
If you haven’t seen this clip yet, watch it and tell me you don’t want to see the film. A great example of how to sell the sizzle and not the steak. Customers need to know how they will feel when they use your product. How many times have we had clients...
by Cameron | Feb 16, 2016 | marketing strategy
I know this post is going to frighten some corporate types, but that’s okay. Look here’s the thing about marketing. It’s supposed to get people excited. Its purpose isn’t to close the deal. That’s what sales people are for. So why are you...
