by Cameron | Jun 12, 2017 | business strategy, net promoter scores
Help me make sense of this. According to a recent Roy Morgan survey, Big Four bank customer satisfaction is high – unless you look at their Net Promoter Scores, which are all in the toilet. How does that make any sense? If I won’t recommend you to a...
by Cameron | Jun 10, 2017 | marketing strategy
It’s natural to want to talk about your product or service. But as I was recently explaining to someone, nobody cares about your product or service. They really don’t. What they care about is what your product/service will DO for them. So why not talk...
by Cameron | May 17, 2017 | marketing agency brisbane, marketing strategy
Imagine an intelligent camera that can look at a construction zone and deliver 8,400 measurements and tens of thousands of observations every day. Imagine public stakeholders can access all of them via the web portal and key people regularly access it 24 hours a day...
by Cameron | May 8, 2017 | marketing agency brisbane
Here’s something we co-wrote with our client, enable advisory, mining planning consultants in Brisbane. They wrote the guts of the article, we just provided the top and tail for “colour”. But it lead me to read Frederick Taylor’s work again,...
by Cameron | May 8, 2017 | bad marketing, marketing strategy
Labor’s Australians First ad is a classic example of what can happen when you create a campaign without having a strategy behind it. The strategy would have asked important questions, like: Who is our target audience? What message do we want to communicate? What...
by Cameron | Apr 11, 2017 | internet marketing, Web Design, Web Development
We launched another new website today – Shandonvale Station. Shandonvale is a working outback station based out in central Queensland that is opening itself up as a unique luxury accommodation destination. I was invited up there by owner Deon Stent-Smith a month...
