Free Canberra Holiday

How do you market a city using social media? ACT tourism has launched their “500 Humans” campaign where they will be paying for accommodation, food and activities for 500 Aussies who will get a free holiday in Canberra – all the winners need to do is...

Banners Are Dead

A message from BuzzFeed’s CEO, Jonah Peretti: A couple years ago, we were trying unsuccessfully to sell social advertising to a market that only wanted to buy banners but things have changed dramatically since then.  Now many agencies and brands are refusing to buy...