by Cameron | Oct 24, 2013 | marketing strategy, Mobile
I totally agree with this statement from Mark Cameron: Digital marketing isn’t about social media, ‘big data’ or marketing automation. By themselves these things are just smarter spam. Rather it’s about understanding how your customers interact with every digital...
by Cameron | Oct 14, 2013 | marketing strategy
I don’t know who pays attention to cinema ads these days anyway – … every time I’ve been in a cinema lately, everyone (including my wife and I) are looking at our iPhones while the ads are playing. And according to research done by Sascha...
by Cameron | Sep 3, 2013 | marketing strategy
Here’s something I bet you didn’t know. The Carpenters’ song “We’ve Only Just Begun” started life as a bank commercial. It was written by Paul Williams, the same guy who wrote “Evergreen”, the song that won Barbra...
by Cameron | Aug 26, 2013 | marketing strategy, social
What is “content marketing”? By Cameron Reilly It’s simply the creation and sharing of content that you believe will be useful to your customers. You work hard to make that content interesting and useful enough that your customers will find it...
by Cameron | Jun 21, 2013 | creative thinking, crisis control, marketing strategy
Here’s the marketing challenge of the day – what would you do if the founder of your company, who left the company 15 years ago, made a hilarious, viral video that dissed the company? Check out the brilliant work of John McAfee: by Cameron...
by Cameron | Jun 21, 2013 | marketing strategy
Teddy Goff was the Digital Director for President Obama’s 2012 campaign. He has some terrific advise for anyone who wants to market an idea, from a business to a Presidential candidate – “Don’t Be Lame”. Unfortunately, most businesses are...
