by Cameron | Jun 5, 2013 | creative thinking, marketing strategy
There’s a great post on HubSpot today called “10 Lessons From Steve Jobs That Every Marketer Must Learn”. It’s full of great tips but this is my favourite: Guy Kawasaki, who worked as an evangelist at Apple, says, “What Steve did that few...
by Cameron | May 30, 2013 | marketing strategy
Yesterday we launched the first part of a marketing campaign for WARDY IT Solutions, a Brisbane-based IT firm that was recently named Microsoft’s #1 database partner in the entire world. These guys and girls are total guns when it comes to SQL Server. Their...
by Cameron | Mar 13, 2013 | creative thinking, marketing strategy
It may seem obvious, but the most important component of building any marketing strategy is developing a deep understanding of your customer. If you don’t have a genuine understanding of who they are, what their personal and business needs are, it’s going...
by Cameron | Mar 5, 2013 | marketing strategy, online strategy
Here’s a clever approach to getting your message out. Take a celebrity (Matt Damon), add satire and a serious message and you’ve got yourself some marketing gold. Even without the celebrity, I think this would work. If you can make us laugh while slipping...
by Cameron | Feb 13, 2013 | marketing strategy
We’re excited to be working with Globe Group as a new client! Globe Labour Hire Services meets the needs of their clients by providing specialised and personalised labour hire and recruitment solutions to the following industries: Building & Construction...
by Cameron | Feb 1, 2013 | marketing strategy
Motherlode welcomes another client to the list – Wardy IT Solutions. WARDY IT Solutions was recently ranked #40 in the Deloitte Technology Fast 50 Australia 2012 awards, recording revenue growth of 98.6%. This is second year running that WARDY IT has been...
