by Cameron | Jun 21, 2013 | creative thinking, crisis control, marketing strategy
Here’s the marketing challenge of the day – what would you do if the founder of your company, who left the company 15 years ago, made a hilarious, viral video that dissed the company? Check out the brilliant work of John McAfee: by Cameron...
by Cameron | Jun 5, 2013 | creative thinking, marketing strategy
There’s a great post on HubSpot today called “10 Lessons From Steve Jobs That Every Marketer Must Learn”. It’s full of great tips but this is my favourite: Guy Kawasaki, who worked as an evangelist at Apple, says, “What Steve did that few...
by Cameron | Mar 13, 2013 | creative thinking, marketing strategy
It may seem obvious, but the most important component of building any marketing strategy is developing a deep understanding of your customer. If you don’t have a genuine understanding of who they are, what their personal and business needs are, it’s going...
by Cameron | Feb 5, 2013 | creative thinking
A lot of our time working with clients is trying to help them think up better ways of running their business. We typically work with clients who are very good at what they do, but after a while, everybody gets a little stale. When you do the same thing day-in, day-out...
