A mother lode is a principal vein or zone of veins of gold or silver ore. The term probably came from a literal translation of the Spanish veta madre, a term common in old Mexican mining. Veta madre, for instance, is the name given to an 11-kilometre-long (6.8 mi) silver vein discovered in 1548 in Guanajuato, New Spain (modern-day Mexico).
Welcome to the motherlode! We want to help you tap into a vein of gold for your business by helping you get your marketing strategy right. Many businesses today are still struggling to get their heads around marketing strategy. Should you have a Facebook page? If so, how should you best use it? What about Twitter? Google+? Skype? E-commerce? A blog? Podcast? YouTube channel? Pinterest? How do we get on the first page of Google search results and stay there throughout Google’s constant updates to their search algorithm? Do we need an iPhone, iPad, Android app? Do we need a LOLcat?
It can be overwhelming. That’s why you should work with the experts. Over the years we have helped lots of businesses sort through issues such as these. From one-person start-ups to large multinationals. The principles don’t change. The budgets do and that can determine the choices you make.
But make no mistake – if you get your marketing strategy correct, it can be a motherlode of opportunity.