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Client
Client: Bellevue Dorpers
Category: Ad Design
Skills: Concept Development
Address: bellevuedorpers.com.au[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]
Project Description
The client approached us to help them design a full page ad they had already bought in an industry paper to promote their upcoming auction of their stud dorper lambs. We ran a one-day workshop with the principals of the business to understand their unique value proposition.
From this we determined that their UVP was “beauty and intelligence”, in that their stud rams had better genetics and the client tracked hundreds of genetic markers in their studs. So we decided the ad had to visually reinforce those brand values.
One of the client’s friends was a pro photographer and we commissioned her to shoot “the most beautiful photo of a ram possible”. The brief asked for an “Audrey Hepburn” photo. Of a ram.
The client loved the final work so much they had it blown up into a huge poster.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]
Checklist
- Brand Development
- Photography
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