by Cameron | Mar 26, 2014 | marketing strategy
We hate generic marketing. A regular part of our marketing analysis for clients is to take their website and compare it to five of their main competitor’s websites. If you took the logo and name of the company out of the websites, could a customer be expected to...
by Cameron | Mar 17, 2014 | marketing strategy, podcast
If you’d like to know a little more about how we work, listen to Cameron talk for ten minutes about the scientific marketing process and why, in his opinion, marketing is broken. If you want to listen to more Motherlode podcasts, either look at this page or look...
by Cameron | Mar 8, 2014 | marketing strategy
I had some cleaning to do around the house this morning and went looking for a new marketing podcast to listen to. I stumbled across the Beers, Blokes & Business Podcast which sounded intriguing (good branding) and started listening to a recent episode about...
by Cameron | Feb 26, 2014 | marketing strategy
At Motherlode, we endorse the idea of “scientific marketing”, which applies the principles of the scientific method to develop methodologies for iterative marketing. The scientific method has been refined by the science community over centuries to help researchers...
by Cameron | Jan 28, 2014 | marketing strategy
Here’s our marketing thought for the day: “Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I...
by Cameron | Nov 14, 2013 | marketing strategy
Without a doubt, one of the most original books on marketing ever conceived was “The Cluetrain Manifesto”. Published originally as a website in 1999, the authors (Rick Levine, Christopher Locke, Doc Searls & David Weinberger) managed to compress the...
