SEO & Digital
Marketing Is All About Clarity.The discipline of marketing it to reduce your message down to the bare essentials – what is it that you do for your customers that is better than your competitors?
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I'm always talking to marketing clients about the need to condense the unique value proposition of their business down to "three words and a picture", because that's about all the time you have to communicate your message in a piece of marketing. Cult Of Mac had a...read more
Useful for those of us that work on creative pursuits. Coincidentally I'm currently re-reading HENRY & JUNE. I'm also working on coming up with a new name for a client's business. Reading up on Jay Jurisich's ZinZin approach for additional ideas. Author: Cameron...read more
When you want to get your customers to like your Facebook page, be like Kara and Danny at DannyBoys! Make it easy (with a QR code and instructions) and provide an incentive. Their sandwiches and soups are great too. Author: Cameron Reilly of Motherlode (Marketing...read more