We Never Sleep

We Never Sleep

I’m always talking to marketing clients about trying to condense their value proposition down to three words and a picture – something that can communicate your value proposition in three seconds. And last night I discovered one of┬áthe best examples of...
Shot On iPhone

Shot On iPhone

I’m always talking to marketing clients about the need to condense the unique value proposition of their business down to “three words and a picture”, because that’s about all the time you have to communicate your message in a piece of...
Selling Your Attention

Selling Your Attention

My mate (?) Mark Pesce, Australian futurist, journalist, entrepreneur, inventor and all-round amusing fellow, has launched the world’s first Cryptocurrency “Professional Attention Token”. WTF is that, I hear you ask? GOOD QUESTION. According to Mark:...