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Today’s Branding Lesson

Today’s Branding Lesson

It doesn’t mean much to us in Australia, but the lesson is still relevant. U.S. start-up Bodega launched yesterday to “internet outrage” (according to the LA Times) and obviously didn’t do the right market research before coming up with their...

Touch The Mony

When ASX-listed Touchcorp approached us late in 2015 and said they needed help developing a name and a brand for their soon-to-be-launched payment service, we jumped at the chance. We were aiming at communicating the brand values of simplicity, transparency and...