by Cameron | Mar 13, 2018 | creative thinking, marketing strategy
We encourage clients to think about business cards as marketing artifacts, not just a throwaway piece of cheap cardboard. When you hand out your business card to someone, what do you want them to do with it when they get back to the office? They will usually do one of...
by Cameron | Mar 7, 2018 | business strategy, marketing strategy
News is that Brisbane’s Doughnut Time is closing half its stores and hasn’t paid its employees in weeks. I admire Damian Griffiths’ style but did he really do any market research on whether or not people wanted to pay $8 for a doughnut? I’m a...
by Cameron | Feb 28, 2018 | creative thinking, great marketing ideas
My mate (?) Mark Pesce, Australian futurist, journalist, entrepreneur, inventor and all-round amusing fellow, has launched the world’s first Cryptocurrency “Professional Attention Token”. WTF is that, I hear you ask? GOOD QUESTION. According to Mark:...
by Cameron | Feb 21, 2018 | marketing strategy
I’ll be giving a 30 minute talk about marketing strategy at the offices of McCarthy Durie Lawyers in Arana Hills on Mon. 12 March 2018, starting 5:30 pm. Come along if you’d like a quick introduction into what makes the difference between marketing that...
by Cameron | Jan 2, 2018 | marketing strategy
Okay this study might be a few years old, but do you think things have changed for the better since 2014? It’s not just me then – here is objective evidence (via a Net Promoter Score study) that customer service in most industries is terrible. Just a...
