A Business Card Is A Tool

A Business Card Is A Tool

We encourage clients to think about business cards as marketing artifacts, not just a throwaway piece of cheap cardboard. When you hand out your business card to someone, what do you want them to do with it when they get back to the office? They will usually do one of...
Doughnut Time Doh!

Doughnut Time Doh!

News is that Brisbane’s Doughnut Time is closing half its stores and hasn’t paid its employees in weeks. I admire Damian Griffiths’ style but did he really do any market research on whether or not people wanted to pay $8 for a doughnut? I’m a...
Selling Your Attention

Selling Your Attention

My mate (?) Mark Pesce, Australian futurist, journalist, entrepreneur, inventor and all-round amusing fellow, has launched the world’s first Cryptocurrency “Professional Attention Token”. WTF is that, I hear you ask? GOOD QUESTION. According to Mark:...
Come Hear Me Talk

Come Hear Me Talk

I’ll be giving a 30 minute talk about marketing strategy at the offices of McCarthy Durie Lawyers in Arana Hills on Mon. 12 March 2018, starting 5:30 pm. Come along if you’d like a quick introduction into what makes the difference between marketing that...