by Cameron | Mar 22, 2018 | marketing strategy
Brian Dunaway asks craft brewers to think about what a brand really means. Please, for the love of God, tell me a good story. Let me know why I should like you. Long before I taste your beer. Humans spent hundreds of thousands of years sitting around campfires in the...
by Cameron | Mar 22, 2018 | marketing strategy
It’s not every day that we get invited to help a client design a new brand for a new business, and so we were excited to work with Lee Hellen to project manage designing the logo and building the website for his new business, Monitum. Read more. Author: Cameron...
by Cameron | Mar 20, 2018 | marketing strategy
It’s nice to see Mercedes jumping on the podcasting bandwagon with their new series “Tough Conversations” hosted by punk rocker and author, Henry Rollins. My farmer mate Oscar gave me a heads up about this series a few weeks ago with he spent the...
by Cameron | Mar 13, 2018 | creative thinking, marketing strategy
We encourage clients to think about business cards as marketing artifacts, not just a throwaway piece of cheap cardboard. When you hand out your business card to someone, what do you want them to do with it when they get back to the office? They will usually do one of...
by Cameron | Mar 7, 2018 | business strategy, marketing strategy
News is that Brisbane’s Doughnut Time is closing half its stores and hasn’t paid its employees in weeks. I admire Damian Griffiths’ style but did he really do any market research on whether or not people wanted to pay $8 for a doughnut? I’m a...
by Cameron | Feb 21, 2018 | marketing strategy
I’ll be giving a 30 minute talk about marketing strategy at the offices of McCarthy Durie Lawyers in Arana Hills on Mon. 12 March 2018, starting 5:30 pm. Come along if you’d like a quick introduction into what makes the difference between marketing that...
