by Cameron | Oct 16, 2018 | business strategy
Why do we feature images of monuments across our site? It’s more than just aesthetics. It’s a lesson and a reminder. How much marketing do you think Paris needs to do to get tourists to visit the Arc de Triomphe? How much does Rome need to do to get people...
by Cameron | Oct 15, 2018 | SEO, social
Most of our clients are constantly struggling to improve their SEO. Mostly because it requires constant effort that most people don’t feel like they have time for. And they often aren’t really comfortable writing lots of content. They might be able to push...
by Cameron | Oct 10, 2018 | marketing strategy, social
This is a common problem I see businesses making all the time. They put time and energy into social media without really having a clear objective for why they are doing it. They’ll say “we’re putting out one Instagram post a day”. Great, I say....
by Cameron | Aug 23, 2018 | great marketing ideas, marketing strategy
I’m always talking to marketing clients about the need to condense the unique value proposition of their business down to “three words and a picture”, because that’s about all the time you have to communicate your message in a piece of...
by Cameron | May 2, 2018 | creative thinking
Useful for those of us that work on creative pursuits. Coincidentally I’m currently re-reading HENRY & JUNE. I’m also working on coming up with a new name for a client’s business. Reading up on Jay Jurisich’s ZinZin approach for additional...
